Ladies and gentlemen, Welcome on board !
We are a team of 5
students from SKEMA Business School and as your cabin crew, we are pleased to
welcome you aboard our blog.
Let us introduce our
crew : we are students coming from countries all around the world : China,
France, Ivory Coast and Ukraine. With
our many flying hours on the clock, we decided to create blog on of the thing
that keeps us in contact with our friends and family but at the same time allow
us to live unique experiences: worldwide premium airlines companies!
We remind you that
this flight is non boring. Safety instructions will be presented to you, thank
you for giving us your attention.
Throughout this flight
we will share with you exclusive thoughts and informations about the airlines industry
and also explore what makes theses companies so different and unique for their
customers. In order to do so we decided to select a few of the top airlines to
compare and analyze with their characteristics, identities and key players:
Singapore Airlines and Emirates. We will provide a
deep analysis of how the brand management can affect customers emotions and
motivations when choosing the airlines they will take.
If you need any
assistance, please feel free to ask us.
Thank you for your
attention, please fasten your seat belts now. We have been glad to have you on
board and hope you will enjoy this exceptional flight
Alina, Estelle, Maureen, Nolwenn, Weina
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