Vision, Mission and Values of Singapore Airlines

After looking at the vision , mission ans values of Emirates, let's have a look to its main competitor : Singapore Airlines.

Singapore Airlines has come a long way since its founding in 1972, evolving from a regional airline to one of the most respected travel brands around the world.

As stated in all their communication, you will find in this article the mission statement, the global vision as well as the core values of the company.

Vision

« Singapore Airlines has a responsibility not only to be an excellent company, but also to be an excellent citizen of the world by enhancing the lives of the people we touch. With that aim in mind, we have made many commitments to the arts and education, to our communities, and the health and welfare of our country's citizens, and those in countries we fly to. With this goal in mind, we've also made a strong commitment to preserving the environment - and our world for future generations. »

 Mission Statement

 « Singapore Airlines is a global company dedicated to providing air transportation services of the highest quality and to maximizing returns for the benefit of its shareholders and employees. »

Values

PURSUIT OF EXCELLENCE : They strive for the highest professional standard in their work and aim to be the best in everything they are doing.

SAFETY : They regard safety as an essential part of their operations. They maintain and adopt practices that promote the safety of their customers and staff.

CUSTOMER FIRST : Their customers are foremost in their mind all the time. They got the extra mile to exceed their expectations.

CONCERN FOR STAFF : They value their staff and care for their well-being. They treat them with respect and dignity and seek to provide them with appropriate training and development so that they can lead fulfilling careers.

INTEGRITY : They strive for fairness in all their business and working relationships.

TEAMWORK : They work with pride as a worldwide team to achieve success together.

When looking at what drive Singapore Airlines, we can realize that this company is deeply involved at satisfying their customers, partners but also employees. They want to be an important actor in this globalized world by improving the lives of the people they are in interaction with. Indeed, Singapore Airlines is involved in supporting charities, non-profit organizations as well as environment protection.

(Sources : Singapore Airlines Corporate Website; http://www.singaporeair.com/en_UK/about-us/ and Singapore Airlines Sustainability Report 2013/2014

Picture credits : Corporate Website)