Virgin Experience

Choose to travel with Virgin, is choosing to move in a different way. Actually, Virgin unlike those competitors, is not in a cost-cutting trend, but rather to provide customer a great flight experience.

For all travellers who travel a lot, there is a very low rate of cancelled or delayed flight due to maintenance issues.

Regarding their E-commerce experience, they aim to provide also a better user experience. For example, after the first purchase, virgin should auto-complete several steps for the following one: For example, your home city is always selected as default. It’s not the case for a lot of others companies. For the built of their new website, they even took some feedbacks from users, which is incredible!

The experience continues in the airplane with flight team: Travellers use to describe them like very kind and professional but also like a creative people, it makes the difference with competition. Flight team is composed by all of ages, fun and, hip people. There is no selection of sex or gender, you can find a “transsexual” hostess in one of Virgin flight crew. Virgin tend to represent the society such as it is today.

If you don’t like to eat in flight because it’s always disgusting, Virgin will change your taste! They provide high quality of food on flights and the possibility to order healthy food.

Regarding the fleets, they are comfortable, with place enough, the traveller can use internet and plugs on every flight.

The creation doesn’t stop to the crew, good music IS played when boarding.

Then, the most important and funny things you can experiment on Virgin flight is the demonstration of security. A creative video is shown instead of a boring demonstration reinforcing the brand. This video has been viewed more than 10 million times!

To conclude, the point is that virgin wants to really care about their users. They made brand experience and customer service a priority in order to be a “remarkable” brand.

Sources:

Virgin-atlantic.com

(Credit Photo: Virgin)