Hello fellow travelers,
We had recently talked about our two lovely brands points of parity, today we are going to have a deep look at their points of difference. First of all, it is relevant to give you their respective positioning because each of our two brands are premium airline companies but they are quite differentiated and that is what make them appreciated by their clients.
Emirates positioning is that of a international and global company that offers quality airline services to serve the global community and their POD is based on this. Emirates showcases two strong points which are their ability to provide high frequencies of flights to all its destination but also to offer high quality of services in all classes (first, business and economy) both on board and on the ground.
Thanks to its "Hello Tomorrow" campaign, Emirates made a significant evolution from a travel brand to a global lifestyle brand that enables global connectivity and meaningful experiences.
Singapore Airlines is that of a airline company strongly committed to developing a culture of service of excellence and that offers high quality services to their customer. Singapore Airlines has built a strong brand by personifying its values through the mythic Singapore Girl that encapsulates the Asian hospitality but also conveys an image of serenity, elegance and kindness that is completely tuned with the quality, comfort and luxury of the company.
One of our brands puts an emphasis on its ability to serve the global community by offering more than 140 destinations sometimes twice daily while the other is less focused on serving many countries but more on offering an unforgettable travel to their customer who have the chance to meet the mythic Singapore Girl which is an experience of a lifetime!
Source ( Emirates and Singapore Airlines Corporate Website)
Photo Credit ( Emirates Corporate Website and www.comesingapore.com)
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